Author: shweta

From Forecast Accuracy to Decision Accuracy

From Forecast Accuracy to Decision Accuracy

  • 335 Views
  • July 4, 2026
Why planning teams need better choices, not just better predictions The forecast is no longer enough For years, planning improvement has been measured through forecast accuracy. Better data, better models and better planning discipline were expected to produce a more reliable view of demand, allowing the business to manage inventory, capacity, supply and service with […]
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Logistics Is Now the Stress Test for Supply Chain Strategy

Logistics Is Now the Stress Test for Supply Chain Strategy

  • 324 Views
  • July 3, 2026
Why freight volatility, route disruption and service pressure have moved logistics into the boardroom Logistics is where strategy becomes exposed For years, logistics was often treated as the execution layer of supply chain. It moved goods, managed freight, handled warehouses, solved exceptions and tried to keep service intact when upstream decisions created pressure downstream. That […]
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Cost to Serve Has to Become a Leadership Metric

Cost to Serve Has to Become a Leadership Metric

  • 329 Views
  • July 3, 2026
Why customer promises can protect growth or quietly erode margin Revenue can hide the real cost of service Most businesses know which customers generate the most revenue. Fewer know which customers are truly profitable to serve. That gap matters more than ever. Supply chain leaders are being asked to protect service, support growth and defend […]
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IBP Has to Stop Being a Supply Chain Meeting

IBP Has to Stop Being a Supply Chain Meeting

  • 359 Views
  • July 1, 2026
Why planning only creates value when it becomes the rhythm for enterprise decisions The plan is not the decision Most businesses do not suffer from a lack of planning activity. They have demand reviews, supply reviews, forecast cycles, inventory meetings, commercial updates and finance conversations. The calendar is full. The problem is that activity does […]
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From Visibility to Orchestration

From Visibility to Orchestration

  • 361 Views
  • July 1, 2026
Why seeing disruption is no longer enough The visibility trap Supply chains have spent years trying to see more. More shipment visibility. More inventory visibility. More supplier visibility. More customer demand signals. More dashboards. More alerts. More exceptions. That investment has been necessary. Without visibility, leaders are managing blind. But visibility has also created a […]
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An Intent Playbook for B2B Field Marketers

An Intent Playbook for B2B Field Marketers

  • 447 Views
  • May 19, 2026
Events are one of the richest channels in B2B marketing, but they are often measured in some of the flattest ways. Registrations. Badge scans. Meetings booked. Leads captured. Follow up emails sent. Those metrics matter, but they rarely tell the full story. For field marketers, the real value of an event is not only who […]
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Why the Next Supply Chain Operating Model Needs a Different Conversation

Why the Next Supply Chain Operating Model Needs a Different Conversation

  • 429 Views
  • May 15, 2026
For the past few years, the supply chain agenda has been dominated by resilience. That made sense. Large organisations have had to manage repeated disruption across transport, labour, materials, suppliers, energy, geopolitics and demand. For many leadership teams, resilience became the language used to describe almost every supply chain priority. But resilience is no longer […]
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