![A generic delivery van speeds along a road, symbolizing the 'Amazon Effect' and the increasing consumer expectations for rapid delivery services. The van's swift motion against the backdrop of a blurred landscape reflects the urgency and efficiency demanded in today's e-commerce landscape](https://supplychain360.io/wp-content/uploads/2024/02/delivery-van-1.jpg)
Navigating the ‘Amazon Effect’: Strategies for SMBs Amid the Fast Shipping Craze
Small and medium-sized businesses (SMBs) are redefining their shipping strategies to meet customer expectations and foster loyalty amidst the fast shipping trend. In the dynamic