Manhattan Associates Unveils GenAI Innovations for Enhanced Customer Service

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Manhattan Associates introduces groundbreaking Generative AI technology to transform customer service and operational efficiency within the supply chain sector.

Revolutionizing Customer Interactions

Manhattan Associates has taken a significant leap forward with the introduction of Manhattan Active® Maven, a Generative Artificial Intelligence (GenAI) solution tailored for customer service excellence. In tandem, the company has also launched Manhattan Assist, which integrates GenAI advancements across the entire suite of Manhattan Active solutions. These innovations are set to redefine the way consumers interact with brands and how companies utilize Manhattan’s comprehensive solutions.

GenAI-Driven Customer Service Excellence

Manhattan Active Maven is a pioneering GenAI chatbot designed to enhance the customer experience while driving down operational costs. This solution is seamlessly integrated within Manhattan’s leading omnichannel commerce platform, providing real-time access to orders, payments, store locations, and inventory levels. As the first of its kind, Manhattan Active Maven offers a GenAI-powered chatbot that delivers personalized, context-aware responses, mirroring the quality of human customer service.

Simplifying Implementation and Personalizing Interactions

The implementation of Manhattan Active Maven is remarkably straightforward, requiring no complex rules, scripts, or integrations. Retailers can easily embed the chatbot into their websites, where it immediately begins to improve the customer journey. Utilizing large language models (LLMs), Manhattan Active Maven crafts responses that are tailored to each customer’s unique needs, enhancing both pre- and post-purchase experiences.

Manhattan Assist: GenAI-Powered Platform Assistance

Alongside Manhattan Active Maven, Manhattan Assist emerges as a GenAI-powered assistant designed to provide instant, context-sensitive support for queries related to product features, API structures, and system configurations. Available with all Manhattan Active Solution subscriptions, Manhattan Assist offers a new dimension of platform-level support, catering to various user roles and functions within the supply chain ecosystem.

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