Supply chain traceability firm TrusTrace has launched an AI-powered overhaul of its platform, designed to help companies consolidate supplier data, address regulatory demands, and detect sourcing risks more effectively. The move comes as firms face growing pressure to verify the origin of goods and meet new sustainability disclosure rules.
Supply Chain Data Remains Fragmented
Companies are under growing scrutiny to provide accurate, end-to-end data on their supply chains. But for many, the underlying data remains unreliable. Documentation is often fragmented across suppliers, internal teams, and external partners, making it difficult to confirm where goods come from or whether compliance standards are met.
TrusTrace’s platform upgrade addresses these issues by centralizing supplier-provided, brand-owned, and third-party data. Its AI engine structures the information, flags inconsistencies, and helps companies detect missing records—such as certifications or chain-of-custody documentation—before they become regulatory liabilities.
The tool is designed to scale across supply chains of varying complexity, from single-tier networks to multi-tier ecosystems with thousands of suppliers and SKUs. Data can be collected once and reused across reporting, procurement, and ESG workflows, minimizing duplication.
Regulations Push Demand for Structured Data
New regulations, including the European Union’s Corporate Sustainability Reporting Directive and supply chain due diligence laws in multiple markets, are forcing companies to rethink how they track and verify supplier information. TrusTrace’s system creates a unified audit trail that can be customized to different regulatory regimes and updated in real time.
The platform also includes a risk dashboard that gives companies a live view of potential exposure points, whether due to data gaps, non-conforming suppliers, or unverifiable inputs. It is designed to help procurement and compliance teams act before issues escalate, reducing reliance on periodic audits.
Apparel and consumer brands are early adopters. In a recent partnership, Avery Dennison added TrusTrace to its Optica™ suite to support raw material verification and sourcing traceability across fashion supply chains. The move is part of a broader push to offer clients stronger tools for mapping inputs and monitoring supplier compliance.
Traceability Systems Are Moving to the Core
For companies with global operations, supply chain traceability is becoming a core requirement—not just to meet regulation, but to manage supplier risk and respond to disruptions more effectively.
The TrusTrace upgrade reflects where the market is heading – integrated data, real-time visibility, and platforms that serve both compliance and operational needs. As more firms come under pressure to disclose sourcing practices, traceability will shift from a sustainability function to an operational mandate.
