Heineken’s Evolution Toward a Globalized and Data-Driven Operations Model
Over the past 25 years, Heineken has transitioned from a company facing data limitations to one where data from nearly all its global manufacturing sites is collected, analyzed, and shared on a unified platform. As the world’s most international brewer and the largest in Europe, Heineken operates nearly 200 manufacturing sites, producing a diverse portfolio of 300 local, regional, specialty, and international brands consumed in 190 countries.
The Shift to a Global Operations Organization
Heineken is currently implementing a global operations organization designed to elevate Sales & Operations Planning and supply chain planning from a country-specific to a multi-country level. This shift is part of a strategy to better leverage the capabilities of the company’s extensive, distributed manufacturing network. The global operations model aims to enhance flexibility, especially in response to increasing market volatility, such as the challenges experienced during the Covid pandemic.
This transformation of Heineken’s supply chain represents a proactive and strategic response to the complexities of the modern global market. By embracing digitalization and optimizing its global resources, Heineken is better equipped to navigate uncertainties while ensuring efficient production and delivery of its diverse range of products to consumers worldwide.
