Centralized Strategy for Global Efficiency
Heineken, the world’s second-largest brewer, is embracing a centralized approach to supply chain planning to leverage its global scale. Utilizing AIMMS’ software, Heineken is developing applications that surpass the capabilities of local tools, aiming to capture untapped value across its operations.
Harmonization and Innovation
With 160 breweries and 45 distinct ERP systems, Heineken faces the challenge of harmonizing operations while transitioning to a unified SAP system. The company is constructing business platforms around this system to standardize supply chain planning. These platforms serve as a foundation for digital products that foster innovation and centralize planning processes, a move that is increasingly necessary to maintain a competitive edge.
Tactical and Strategic Planning Enhancements
Heineken’s digital products on the AIMMS platform include a tactical material planning tool that dynamically adjusts packaging material plans based on marketing strategies. This tool has been implemented in ten operating companies, streamlining 1,500 design changes. Additionally, a central planning application optimizes the supply of empty beer bottles, aligning short-term supply with long-term procurement agreements.
The closure of several European breweries highlighted the need for a central tool to manage capacity and flow between facilities. Heineken also utilizes AIMMS for strategic planning, such as determining optimal locations for new breweries, configuring their capabilities, and conducting sensitivity analyses.
Sustainability as a Core Objective
Heineken’s commitment to sustainability is integral to its supply chain strategy. The company aims to achieve carbon neutrality by 2040, with a significant milestone of zero emissions for Scope 1 and Scope 2 by 2030. The AIMMS platform aids in identifying which breweries will be part of Heineken’s future network and must become CO2 neutral. It also helps assess the impact of water scarcity on brewery operations and supply chain resilience.
Heineken is leveraging AIMMS’ software to centralize supply chain planning, driving harmonization and innovation across its global operations while also focusing on sustainability goals.
