Hapag-Lloyd introduces “Live Position,” a cutting-edge dry container tracking solution, offering customers unprecedented transparency throughout their shipment’s journey.
Real-Time Shipment Tracking
Hapag-Lloyd, a global leader in container shipping, has unveiled “Live Position,” a pioneering dry container tracking service. This innovation marks a significant leap in shipment transparency, providing customers with continuous updates on their cargo from departure to destination. The company has already equipped over two-thirds of its dry container fleet with tracking devices and is on track to complete installations on the remaining containers by the end of summer.
Operational Excellence and Customer Empowerment
Dr. Maximilian Rothkopf, Hapag-Lloyd’s COO, emphasizes that “Live Position” is a testament to the company’s commitment to service quality and customer satisfaction. By eliminating the blind spots in global logistics, the product empowers customers with real-time data for strategic decision-making and risk management. It also enhances the operational efficiency of Hapag-Lloyd’s container fleet management.
Henrik Schilling, head of global commercial development, reflects on the positive feedback from the pilot phase, noting the company’s dedication to addressing customer concerns. Hapag-Lloyd is now inviting all customers to experience “Live Position” and contribute to its ongoing enhancement. Future developments include integrating tracking data into customer systems via API and introducing an Estimated Time of Arrival (ETA) Prediction feature.
Key Features for Supply Chain Directors:
- The “Live Position” interface is user-centric, offering seamless navigation and robust search capabilities by container number, booking reference, or batch.
- The tool grants a comprehensive snapshot of a shipment’s current location, enabling supply chain directors to make informed, timely adjustments to their logistics strategies.
Hapag-Lloyd’s “Live Position” sets a new standard for container visibility in the industry. With real-time tracking capabilities and a focus on customer empowerment, this innovative solution demonstrates the company’s dedication to operational excellence and service quality. Supply chain directors can now make more informed decisions and optimize their logistics strategies with the help of this groundbreaking technology.
