Targeted AI adoption is set to accelerate, with Decision Intelligence and process automation driving efficiency and competitiveness.
Artificial intelligence is poised to become a decisive factor in business success in 2025, according to a new outlook from INFORM. The report highlights that AI will no longer be confined to simple automation or customer support applications. Instead, companies will increasingly embed AI into critical decision-making, operational workflows, and strategic process optimization to enhance efficiency and agility.
The transformation will be driven by emerging advancements such as Decision Intelligence, semantic search, and Agentic AI—technologies that allow businesses to make smarter, faster, and more precise operational decisions. INFORM’s CEO, Justin Newell, emphasized that businesses leveraging these capabilities will gain a significant competitive edge, particularly in complex industries such as logistics, manufacturing, and workforce management.
AI Moves Beyond Chatbots and Into Core Business Processes
While AI-powered chatbots have dominated early applications of AI, the focus is now shifting toward deeper process integration and decision optimization. According to INFORM’s analysis, companies will increasingly deploy AI to improve quality control, workflow efficiency, and predictive analytics in logistics, manufacturing, and supply chain operations.
A major enabler of this shift is Decision Intelligence—an AI-driven approach that enhances decision-making at operational and tactical levels. These tools analyze vast amounts of data in real time, providing businesses with actionable insights that lead to faster, more cost-effective responses to challenges. From demand forecasting and inventory management to fleet optimization and workforce scheduling, AI is set to play a more proactive role in business operations.
Strategic AI Adoption Becomes a Competitive Necessity
With industry analysts predicting widespread AI integration, 2025 will mark a turning point where businesses that fail to embed AI into their core processes risk falling behind. The true value of AI lies not in isolated applications but in its ability to connect disparate data sources, automate complex tasks, and refine decision-making models.
For business leaders, the message is clear: AI is no longer just a tool for efficiency—it is a strategic necessity for maintaining competitiveness in a rapidly evolving market. Companies that embrace AI-driven process optimization now will be better positioned to navigate challenges, drive cost efficiencies, and sustain long-term growth.
