Through the years, plenty of technologies have been praised as game-changing, yet often they don’t deliver on those big promises. However, Artificial Intelligence (AI) is a notable exception, making a real and significant impact already.
The Skepticism Surrounding New Technologies
Professionals in the transport and logistics sector are known for their skepticism. This trait, whether inherent or learned, has been reinforced over the years by a series of overhyped technologies. From extensible markup language (XML) in the 1990s, RFID in the 2000s, to blockchain and IoT in the 2010s, many technologies have been touted as revolutionary, only to fail to meet initial expectations.
Why AI is Different
Artificial Intelligence: A New Era
The skepticism surrounding AI is understandable, given the history of overhyped technologies. However, AI is fundamentally different in several ways. Firstly, AI is already in use in our daily lives, from grammar checks in Microsoft Word to video suggestions on Netflix and YouTube. More advanced applications include robotics, self-driving vehicles, and natural language processing.
The Spectrum of AI Technologies
Secondly, AI is not a binary technology; it encompasses a broad spectrum of technologies with a wide range of use cases. Lastly, the advancement of AI technologies is not dependent on supply chain use cases. These technologies will continue to evolve, whether or not they are adopted by supply chain professionals.
The Real Value of AI in Logistics
Despite the skepticism, dismissing AI as just another fad is a mistake. At JBF Consulting, AI is seen not as a standalone solution but as a tool to enhance existing processes and boost employee productivity. Examples include using Generative AI for code development, Natural Language Processing (NLP) for queries and reporting, Machine Learning for improving model accuracy, and validating data.
Embracing AI in Logistics
While skepticism can be healthy, being overly skeptical can lead to missed opportunities. AI is real and is transforming the way we work. It’s crucial to educate oneself about the various technologies that make up AI and challenge both your company and logistics technology partners to adopt these technologies in meaningful ways. After all, sometimes the hype is justified.
