Carlsberg’s Commitment to Zero Impact: A Sustainable Supply Chain Strategy

A pint of beer on a wooden bar counter, set within a cozy pub atmosphere.

Sustainability at the Core of Operations

For over a century and a half, Carlsberg has been a pioneer in the beverage sector, upholding its foundational values of community enrichment and product excellence. With a portfolio of 140 brands and a presence in 150 markets, Carlsberg’s expansive operations, which include 40,000 employees and an annual production of 12.5 billion liters, are now navigating the complexities of sustainability.

The Sail ’27 initiative encapsulates Carlsberg’s vision of a zero-impact future, targeting zero carbon and farming footprints, zero packaging and water waste, zero irresponsible drinking, and a zero-accident culture. Noteworthy milestones include achieving carbon neutrality in select breweries and setting a 2040 goal for a complete shift to renewable energy.

Innovative Logistics for a Greener Future

Carlsberg’s sustainability journey is underscored by the introduction of electric delivery trucks and the establishment of a transportation control tower in Poznan, Poland, to optimize logistics across Europe. The company’s partnership with Blue Yonder is instrumental in connecting the entire production and supply chain, ensuring that transportation improvements align with broader sustainability objectives.

Digitalization: The Key to Sustainable Transformation

The push for sustainability is a shared challenge, with pressures arising from regulatory bodies, consumer preferences, employee expectations, and shareholder insights. Carlsberg recognizes that manual processes are insufficient to meet the ambitious deadlines of 2030 and 2040, necessitating digital solutions, software enhancements, and automation.

End-to-End Automation for Efficiency

Automation is crucial for Carlsberg to meet its sustainability targets swiftly. An end-to-end approach, facilitated by Blue Yonder’s Transportation Management solutions, allows for comprehensive visibility and connectivity, enabling optimization across planning, manufacturing, distribution, and fulfilment.

Optimizing Transportation for Sustainability

Carlsberg’s transportation strategy benefits from clear visibility and optimization capabilities, allowing for efficient routing, inventory stacking, labor force management, and equipment utilization. These efforts contribute to cost savings, emission reductions, and enhanced customer satisfaction.

Data-Driven Decisions for a Sustainable Future

Blue Yonder’s solutions provide Carlsberg with detailed performance reporting, from sourcing to delivery, informing future investments such as electric trucks and space-saving strategies. This data is crucial for Carlsberg to measure progress towards its sustainability goals and ensure that its transportation transformations are on the right track.

A Holistic Approach to Sustainability

Carlsberg’s commitment to sustainability extends beyond transportation management. By integrating solutions across the supply chain, the company is poised to achieve end-to-end sustainability, ensuring that its products reach consumers in the most environmentally responsible manner possible.

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