Sadhasivam (Sada) Duraivelu

VP Planning, Monster Energy

Sadhasivam (Sada) Duraivelu is a senior supply chain and operations leader with over 20 years’ experience across FMCG, beverages, beauty and luxury consumer products. Formerly VP of Planning, Supply Chain EMEA at Monster Energy, he led regional demand, supply, raw materials planning and S&OP supporting €1.8bn annual sales across 50+ manufacturing partners. His expertise spans transformation, network design, procurement, operational excellence, SAP IBP and S/4HANA programmes, building scalable teams and resilient end-to-end supply chain operations across complex international organisations globally.